grab a beer with michael symon

Ok, maybe not literally grab a beer with our James Beard winning Iron Chef (but he’s the kind of guy that would probably say yes – and love it!). But beer is exactly what’s on this chef’s mind.

In his latest endeavor, Michael Symon has just partnered with Pilsner Urquell, the world’s first golden beer, to educate consumers on the compatibility of beer with food.

Starting this June, Michael’s name and likeness will grace point of sale displays all throughout the U.S. Further, Chef Symon created original recipes that specifically pair with the taste of Pilsner Urquell.

Symon is the only chef involved in this national campaign. A microsite with recipes, pairings, and beer education will launch in early June.

Personally, I’m a red wine girl through and through. I like wine with my dinner, dessert and would probably have a glass with my Kashi in the morning if it was acceptable. But I admit, at the Brooklyn Beer dinner a few months ago with chef Sawyer, I learned quite a bit about beer and food pairings, specifically that I can be small minded by just sticking to wine to compliment my meal.

Here’s some background on the beer according to the release. Created in Plzen, Czech Republic in 1842, Pilsner Urquell revolutionized the brewing industry as the world’s first golden beer, creating a new style of beer that became known as pilsner, named after its city of origin. For more than a century and a half, Pilsner Urquell has been offering discerning beer drinkers a balanced and refreshing beer that has become the standard against which all others are compared.

Pilsner Urquell is brewed in Plzen in the Czech Republic by Plzensky Prazdroj AS and owned, distributed and marketed internationally by SABMiller. Pilsner Urquell is currently exported to over 50 countries around the world including markets in Europe, North America, Australia and Asia. Nearly 90 percent of the world’s beer is a variation of the original golden beer, making pilsner the most popular beer style in the world and further establishing Pilsner Urquell as a true original.

5 Comments

  1. Bite Buff
    Posted May 14, 2009 at 9:18 am | Permalink

    How great for Symon, and for Cleveland!

  2. ntsc
    Posted May 14, 2009 at 11:48 am | Permalink

    The CIA in one of their boot camps spends several hours on beer and beer tasting.

  3. jen
    Posted May 15, 2009 at 11:22 pm | Permalink

    it’s jen! from kiss my grass. i decided to check out your blog via twitter. many years ago, okc competed against cleveland in a big airline maintenance gig that went to indianapolis. i’ve always thought cleveland and okc were kindred spirits being mid-size cities and all. i blog a fair amount about okc. i look forward to reading more about cleveland. great idea for a blog.

  4. michelle v
    Posted May 16, 2009 at 2:45 pm | Permalink

    Hey Jen – Thanks for visiting! Kindred spirits, I like that.

    Michelle

  5. Posted March 26, 2014 at 4:33 pm | Permalink

    Hi! I could have sworn I’ve been to this blog before but after browsing through
    many of the posts I realized it’s new to me. Regardless, I’m certainly happy I stumbled upon
    it and I’ll be bookmarking it and checking back frequently!

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