Ok, maybe not literally grab a beer with our James Beard winning Iron Chef (but he’s the kind of guy that would probably say yes – and love it!). But beer is exactly what’s on this chef’s mind.
Starting this June, Michael’s name and likeness will grace point of sale displays all throughout the U.S. Further, Chef Symon created original recipes that specifically pair with the taste of Pilsner Urquell.
Symon is the only chef involved in this national campaign. A microsite with recipes, pairings, and beer education will launch in early June.
Personally, I’m a red wine girl through and through. I like wine with my dinner, dessert and would probably have a glass with my Kashi in the morning if it was acceptable. But I admit, at the Brooklyn Beer dinner a few months ago with chef Sawyer, I learned quite a bit about beer and food pairings, specifically that I can be small minded by just sticking to wine to compliment my meal.
Here’s some background on the beer according to the release. Created in Plzen, Czech Republic in 1842, Pilsner Urquell revolutionized the brewing industry as the world’s first golden beer, creating a new style of beer that became known as pilsner, named after its city of origin. For more than a century and a half, Pilsner Urquell has been offering discerning beer drinkers a balanced and refreshing beer that has become the standard against which all others are compared.
Pilsner Urquell is brewed in Plzen in the Czech Republic by Plzensky Prazdroj AS and owned, distributed and marketed internationally by SABMiller. Pilsner Urquell is currently exported to over 50 countries around the world including markets in Europe, North America, Australia and Asia. Nearly 90 percent of the world’s beer is a variation of the original golden beer, making pilsner the most popular beer style in the world and further establishing Pilsner Urquell as a true original.