This Saturday is the grand opening of Sweet Moses Soda Fountain and Treat Shop in Gordon Square. This past Saturday was the media preview, which I was hired as a freelancer to help coordinate. This of course made my daughter happy as she got to sample quite the spread of ice cream and christen the special table just for minis.
One of my favorite movies of all time is It’s a Wonderful Life. Several scenes in the movie take place in Gower’s Drugs, the fictional soda fountain shop and drug store. Stepping inside Sweet Moses this past weekend, I felt like I was taking a step back in time, to something that would have been around during the days of George Bailey.
Perhaps that’s because the majority of the items found inside the shop come from authentic shops across the country. Something that owner Jeff Moreau spent a significant time tracking down. From the booths, to the stools, to the authentic 16-foot Tennessee marble soda fountain from a drugstore in the 1930s. That drugstore was forced to close in the 70s when a large pharmacy moved into the small Virginia town and stood abandoned for almost 40 years until the new owners showed up and found the store exactly as it was when the doors closed decades ago. And now has a new home, alongside many of the artifacts found inside Sweet Moses.
Amazing attention to detail aside, look for sweet treats and lots of them. From phosphates to gourmet peanut butter sandwiches, floats, candy, fudge, sundaes, popcorn and of course, ice cream.
Sweet Moses, named after our city’s founder, Moses Cleaveland, will certainly become a destination you’ll want to check out – whether in the area or not. There’s simply nothing like it around. And if that doesn’t get you, wait until you try the fudge.